Samantha Clyde is an experienced leader in B2B demand generation, who specializes in developing and executing strategies to bridge the gap between digital marketing and sales. She brings over 7 years of sales and marketing experience to ERC from the software and lead generation industries.
As ERC’s Director of Business Development, Sam is a member of our leadership team. She prepares and directs business development, sales, and marketing strategies for new and existing ERC products and services. She also oversees and manages our internal sales and marketing teams as well as our vendor partners.
Previously, Sam served as the Director of Sales Development at Veroot, a leading provider of compliance and vendor management software for the logistics industry. In this role, she oversaw Veroot’s CTPAT website design and search engine optimization, digital marketing strategy development and execution, inbound sales, and target account sales.
Prior to Veroot, Sam was the Marketing Manager for Concept Services, a B2B lead generation and sales development agency. As the leader of their marketing team, she built the Concept Marketing Group from the ground up and merged the sales and marketing functions into a cohesive Revenue Generation Group.
Sam received her bachelor’s degree in comprehensive design from the University of Cincinnati - Main Campus and her master’s degree in business administration from Case Western Reserve University. Outside of work, she enjoys renovating and flipping homes, watching The Office on repeat, and spending time with her dog, Iggy.