Communicating in Times of Crisis: HR's Role

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On behalf of everyone at ERC, our thoughts are with all those affected both nationally and locally by 2012's Hurricane Sandy.

The events following Hurricane Sandy an unfortunate reminder to all HR professionals and business leaders that natural disasters, power outages, and issues with transportation systems can emerge at any time and have implications on the workplace. In such circumstances, HR plays two pivotal roles as 1) policy developers and communicators and 2) crisis planners and managers.

Policy Development & Communication

In HR, you must set and communicate the policies for your business, in collaboration with your business leaders and line managers, regarding how to handle crises and threats to your employees' safety and normal business operations, like inclement weather. In our research, however, we find that only some organizations (39%) have a specific policy covering inclement or adverse weather.
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