Social Media Strategies to Attract and Retain Top Talent

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Social Media Strategies to Attract and Retain Top Talent

Utilizing social media to recruit candidates is at an all-time high. LinkedIn and Facebook have forged a new bridge linking job applicants directly to recruiters and the companies they are looking to join. It is crucial for HR departments to look at what they are doing to adapt to the transforming job seeker market.
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The Power of Social Media in the Workplace

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As social media expands into every aspect of our lives, including the workplace, striking a balance between leveraging social media as a business tool and managing it’s use by individual employees across your organization and can be a challenging balancing act. In an effort to help shed light on how Northeast Ohio employers are handling this difficult issue, ERC recently released the 2012 Social Media in the Workplace Survey report.

Policies

The 2012 survey reports that slightly less than half (47%) of all organizations currently have a social media policy in place. Several organizations indicate that although they do not have a formal social media policy, they do address issues regarding social media use under the larger umbrella of “electronic communications” or “IT” policies. These policies, in whatever form, are most commonly communicated to employees via their employee handbook or through some other form of internal communication (e.g. email, intranet).
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