Business Related Social Media Use on the Rise

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Despite a strong focus over the years on the types of policies and restrictions being placed on employee’s social media use in the workplace, an equally important story regarding the growing use of social media among employer’s for business related purposes  is also emerging.

This change can be seen through a simple comparison of the results of ERC’s Social Media in the Workplace surveys over time. First conducted in 2010, employers indicated that the primary obstacle preventing their organization from actively engaging in social media use was “a lack of knowledge or expertise in using [social media] tools”, Facebook was ranked fourth among the most common social networking sites used by employers for a small list of business related purposes, and responsibilities related to social media fell to HR and Recruitment type positions.
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Over a Third of Local Employers Allow Social Media Use at Work

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According to the results of the 2011-2012 ERC Policies & Benefits Survey, more than a third of local employers allow at least some groups of employees to access social media sites such as Facebook or LinkedIn during regular work hours.

These results may suggest that many employers still don’t have their arms around the impact of social media in the workplace. With the potential risks of liability and the negative impact these sites can have on workplace productivity, it may surprise some to see that so many employers allow employees to access these sites during the workday.

However, the question did not refer specifically to employees accessing the sites on an employer’s network, meaning that employees may be able to access the sites via their own personal mobile phones and devices as well, which could explain why the percentages could appear higher than some might expect.

Additional Resources

Visit our ERC Survey Page to access more information on our conducted surveys.