Why do some organizations receive more qualified job applicants? Have more positive work environments? Experience lower turnover? Enjoy higher employee engagement? Develop more innovative products? Here are five (5) of their top secrets.
Secret 1: Create an open environment
Great places to work create a sense of openness in their workplaces – openness to new experiences, continuous improvement, sharing of information, and creative thought. This openness is created through transparent, direct, and honest communication at all levels of the organization. Leaders communicate information and feedback frequently and sincerely. Little information is held back from employees, and employees constantly have access to information about the organization’s performance and direction and the ability to ask questions about the organization at any time. Similarly, managers and supervisors provide frequent feedback and communicate directly and honestly with their employees. All levels of employees, particularly non-management staff, are encouraged to voice their ideas and opinions. These practices facilitate an open dialogue throughout the organization.
Secret 2: Develop and maintain trust
A strong sense of trust is prevalent at great places to work and is built on positive and constructive work relationships. Most importantly, there is a sense of trust in leaders and their ability to lead the organization successfully. Employees have faith that their leaders will sustain and grow the organization and develop a clear vision and direction for the business. To build this trust, leaders frequently engage and interact with employees, develop a history of good decisions that move the organization forward, model organizational values, and consistently “walk the talk” by delivering on promises and commitments. These leaders are individuals of integrity that inspire their followers.
There is also a strong sense of trust between employees and their managers and supervisors. Managers and supervisors trust their employees to complete their tasks, accomplish goals, and make decisions independently. Similarly, employees trust that their managers and supervisors will support them and look out for their best interest.
Secret 3: Treat employees fairly
Fairness is widespread at great places to work. Fairness, or perceptions of equity and justice, refers to when organizations make employment decisions (such as promotions, rewards, and pay) based on objective criteria – typically performance. By fairness, we are not referring to distributing these rewards to all employees equally. Nor are we referring to respectful and courteous treatment, which should be given to all employees. At great workplaces, those employees that outperform others receive rewards. Rewards are fairly distributed to those that deserve them.
Similarly, great places to work strive to provide a competitive total rewards package, including competitive and fair pay and benefits to its workforce. They monitor workplace trends and deliver a competitive package that attracts the right talent.
Secret 4: Support employees
Support is a critical part of great places to work, and provided at all levels of the organization – from leaders, managers, supervisors, and even coworkers. Support is prevalent when an organization conveys that it cares about helping employees achieve more for themselves or meet their needs – both personally and professionally. It is communicated and manifested in policies, procedures, and programs, and in how people interact and communicate with one another. People work together, help one another succeed, and support each others’ needs at supportive workplaces.
Great places to work provide flexibility in meeting personal and professional demands; on-going opportunities and interest in professional development through training, career development, and advancement opportunities; new and challenging work experiences; support for health and well-being; and appreciation for contributions and accomplishments. These are all important ways that these organizations show their support to employees.
Secret 5: Have pride
There is a strong sense of pride and positivity prevalent at great places to work – specifically pride in one’s work, team, and the organization as a whole. Great places to work encourage taking pride in one’s work, recognizing that when employees are passionately and emotionally connected to their work, they are most engaged. These workplaces also encourage taking pride in team accomplishments, which facilitate stronger work relationships and camaraderie. Finally, at great places to work, employees take pride in the organization as a whole and the products and services it offers to customers. They are incredibly connected to the organization’s mission and purpose.
Is your organization a great workplace?
We find that employers often underestimate their workplaces in terms of these characteristics, and encourage them to consider how their organization stacks up against these crucial aspects of the workplace. You may be surprised to find that your organization has all of this. Becoming a great place to work is more about building the right climate and culture that attracts, retains, and engages top performers, than instituting the most popular and attractive perks.