Highland Heights, OH – ERC, the 101-year-old organization that provides people data and HR services to help leaders make better decisions, is pleased to announce that Samantha Clyde has joined the company as Director of Business Development.
“Having Sam join our team is a huge win! Her experience and background align perfectly with our goals of bringing new products to market and expanding the many ways we serve our community," said ERC President Kelly Keefe.
Sam is an experienced leader in B2B demand generation. She specializes in developing and executing strategies to bridge the gap between digital marketing and sales. Sam brings over 7 years of sales and marketing experience to ERC from the software and lead generation industries.
In her role, Sam will direct business development, sales, and marketing strategies for new and existing ERC services. She will also manage and oversee the internal sales and marketing teams as well as the company’s vendor partners.
Sam comes to ERC after serving as the Director of Sales Development at Veroot, a leading provider of compliance and vendor management software for the logistics industry. In this role, she oversaw Veroot’s CTPAT website design and search engine optimization, digital marketing strategy development and execution, inbound sales, and target account sales.
“We’re thrilled Sam has chosen to call ERC home,” said Senior Vice President Carrie Morse. “She has a proven track record for nurturing and closing leads as well as the knowledge and ability to attract new leads through technical SEO and digital marketing best practices.”
"It's an honor to join an 101-year-old organization that serves thousands of employers across Northeast Ohio. As a Cleveland native myself, I'm excited to be a part of ERC's team and their long-standing history of helping employers attract and retain talent to our region," said Sam Clyde.
Since 1920, ERC has provided people data and HR services to help leaders make better decisions. Through our certified HR advisors, we offer consultative services, compensation benchmarking and data, workplace polls and surveys, networking, and cost savings opportunities. We also offer virtual and classroom instructor-led training, on-demand learning, individual and team assessments, one-on-one coaching, and employee engagement services. In addition, ERC is the founder of NorthCoast 99 and sponsors the ERChealth insurance program for Ohio employers.