This social media training course will teach participants how to develop a strategic approach to using the organization's social media platforms.
They will discover ways to align the strategy with overall business goals as well as learn how to use social media to influence key stakeholders, both internally and externally.
What will participants learn from this training?
Drafting a social media policy (if one is not in place)
Identifying objectives and tactics for a social media strategy
Using social media to make employees brand ambassadors
How to deploy a social strategy
Key metrics and reporting
Crisis management and social media: mitigate negativity